Twitter announced Tuesday it would double the limit for tweets to 280 characters, a bid to draw in more users and boost engagement at the social network.
Giving users twice the space to voice their thoughts ushers in a new era for the online platform, whose hallmark 140-character cap had encouraged users to craft succinct missives.
“We’re expanding the character limit! We want it to be easier and faster for everyone to express themselves,” tweeted the site, which started testing an increase to its limit in most languages in early September.
The changes will be rolling out in all languages except Japanese, Korean, and Chinese, in which space limitations have not been an issue, Twitter said.
It is the first time the tweet character cap has been raised since Twitter was founded 11 years ago.
Twitter, which has been lagging behind rival social networks in user growth and struggling to reach profitability, faced a dilemma over the change in that it could alienate longtime users and transform the nature of the service.
Product manager Aliza Rosen said in a blog post that the test showed most people still used 140 characters or fewer, suggesting the fast-moving nature of Twitter will not change.
“Our goal was to make this possible while ensuring we keep the speed and brevity that makes Twitter, Twitter,” Rosen said. “We’re excited to share we’ve achieved this goal and are rolling the change out to all languages where cramming was an issue.”
– Brevity endures –
Rosen noted that in the first few days of the test many people used the full 280-limit because it was new and novel, “but soon after behavior normalized.”
As a result, “the brevity of Twitter remained,” she said.
While Twitter itself changed the way people communicate in the internet age, doubling the tweet character limit promised to shift it once again, according to Jennifer Grygiel, an assistant professor of communications at Syracuse University.
“It will slow down the speed at which users consume information and will allow for more clarity,” Grygiel said.
“This might not be a bad thing during a time when world leaders are making military threats via the platform.”